We also need to recruit a large number of college guys because appearing in a calendar is not for everyone. We find that we must screen all guys to select only those who are willing to pose nude or nearly nude. Why? Because college oriented calendars are not the thing for timid or conservative young men. We have published many pinup calendars of varying degrees of provocativeness. Tame pinup calendars are nice. But, few buyers actually part with $15 to buy a boring male calendar. Calendars which have been more risqué have always been more popular in sales. We found this is the best profile for college guys to appear in a pinup calendar: • Outgoing, can sell calendars.
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• Nice body, muscular or lean.
• Comfortable posing nude, uninhibited, the kind of guy who would skinny dip or go streaking at the drop of a hat.
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Help in locating attractive college guys from other college guys is an extremely valuable resource. We found that advertising to get students to contact us did not bring in the "right" kind of college guys. Many young men who are perfect for a calendar would never think of applying. They must be invited. That is where student recruiters are valuable.
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- We advertised to locate a team of students whose sole duty is to stop college guys on an informal basis. Advertising to locate recruiters can include classified want ads, fliers to sororities, career placement offices, and to all dorms and their resident advisors. We aimed for at least three "hard core" recruiters, a Greek system and a minority representative. Recruiters need not be female. Guys can recruit and sometimes find it easier to approach other guys in gyms, class and on the quad.
- We estimate 60 percent of the college guys our recruiters find will be acceptable. Of those college student 75 percent will accept our offer to appear. Therefore, to secure 22 acceptable college men, recruiters should locate 50 guys per calendar.